Music video analysis- Question 1

Question 1 - In what way does your media product use, develop or challenge forms and conventions of real media products?

In relation to media theories Goodwins codes and conventions to music video shown in relation to the context of comparison between our music video and other current media of the same format we have displayed that our visuals contradict the music style as the beat is carefree while the visuals are majoritively gloomy adhering to his code of music visual relations. While in a sense the code of visual style and iconography is also displayed due to the house style throughout the CD and ancillaries as well as the tv static a signature effect we use.