Spike Jonze, a critically acclaimed music video director who
was responsible for designing some of
the most memorable and well known songs music video such as "oh so
quiet" by Byorg and known for his collaborations with artists like Fat boy
slim "Praise you", Daft punk and Kanye West. Through working with these such people he gained star status and
due to his specialisation of music video directing and creating he is able to
shape the very image of a song through its visuals and intern affect how the
audience view the song or even the artist, If done incorrectly it can damage
profits of the single or in extreme cases the artist themselves.
Most directors
of music videos have to strive for controversy as this is the most often used
tool in media as it arouses intrigue from the audience and others in the
industry raising awareness, Jonze was no exception in "praise me" the
entire video was a shoddily hand recorded video of incapable dancers performing
in a market hall. Which for a professional music video caused quite the commotion
in the media world upon its release.
Directors like janze often cause this sense of controversy
through breaking socially excepted norms a more recent video would be one made
by a well known rap artist however the entire video was that of pornographic material,
however to this extent it becomes too controversial
to be accepted into the mainstream so finding the right balance is the main
key. This information may prove useful for my own music video as it allows me
to understand that a directors influence greatly shapes the music's viewpoint
to its audience and that by adding controversy through relating my music video
to a fragile but serious subject i can make the video seem more drawing .
