Wednesday, 27 April 2016

Evaluation- Audience survey

I created an online survey on the programme "SurveyMonkey" to assess and analyse the view points of more than my peers. Although less detailed than that of the interview it still provides useful information on the aspect of my music video to others and how close it is to the ideal concept I believe we portrayed. If their are similarities between our answers that accurately show our view of our own work it shows we have achieved what we wanted others to perceive of our work. However if the results were to differ from our own then this would show that it does not sum up as we thought to potential viewer and that will be analysed in depth to understand a more generalised view although reductive in some ways as it will be the largest agreed results for each question that will be compared not the minority.

Here is the link to view our survey: https://www.surveymonkey.co.uk/r/5JZ69GF

And here are our response to the survey as the videos developers:

Age group: We aimed for teenagers so 16-20.
Music genre: We believed indie as it is too slow for rap and follows indie conventions.
Feel of the video: Personally we designed the video to feel conflicting due to its cheerful beat but         controverting lyrics and visuals.
Morals of the narrative: Idealistically we believed the narrative should show how the characters make   the wrong choices because they are young so either answer 2 or 3.
Best aspect: The editing and narrative were the most in depth areas of our video overall.
Worst aspect: The lip syncing as its noticeable in some area's where editing became difficult due to the fast pace.
Represented issues: Although to us a combination of authority money and youth I believe the most prominent was that of youth although authority is a close second as they can overlay with each other.

Halls reception theory links perfectly to this as he states media texts are polysemic in which meaning the views seen vary on individuals however by doing this I can find how most people would interpret the text as a popular or commonplace approach. He states it is a "negotiation between video producer and audience" to decide hopefully by doing this survey I can look further into my audience and my media's interpretation.The only issue would be examiner bias as I may have created questions and answers leaning to my perspective although I realised this and tried by best to prevent it.

Results and an analysis on them will be posted when acquired.

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