Evaluation- Survey results

Here are the results of the survey I had 10 participants take to discover the results and analyse in my media video analysis. More in depth study will be done in Question 3.

Click here: http://www.mixbook.com/photo-books/interests/survey-results-13676238?vk=9uCgwu59mE

Evaluation- Audience survey

I created an online survey on the programme "SurveyMonkey" to assess and analyse the view points of more than my peers. Although less detailed than that of the interview it still provides useful information on the aspect of my music video to others and how close it is to the ideal concept I believe we portrayed. If their are similarities between our answers that accurately show our view of our own work it shows we have achieved what we wanted others to perceive of our work. However if the results were to differ from our own then this would show that it does not sum up as we thought to potential viewer and that will be analysed in depth to understand a more generalised view although reductive in some ways as it will be the largest agreed results for each question that will be compared not the minority.

Here is the link to view our survey: https://www.surveymonkey.co.uk/r/5JZ69GF

And here are our response to the survey as the videos developers:

Age group: We aimed for teenagers so 16-20.
Music genre: We believed indie as it is too slow for rap and follows indie conventions.
Feel of the video: Personally we designed the video to feel conflicting due to its cheerful beat but         controverting lyrics and visuals.
Morals of the narrative: Idealistically we believed the narrative should show how the characters make   the wrong choices because they are young so either answer 2 or 3.
Best aspect: The editing and narrative were the most in depth areas of our video overall.
Worst aspect: The lip syncing as its noticeable in some area's where editing became difficult due to the fast pace.
Represented issues: Although to us a combination of authority money and youth I believe the most prominent was that of youth although authority is a close second as they can overlay with each other.

Halls reception theory links perfectly to this as he states media texts are polysemic in which meaning the views seen vary on individuals however by doing this I can find how most people would interpret the text as a popular or commonplace approach. He states it is a "negotiation between video producer and audience" to decide hopefully by doing this survey I can look further into my audience and my media's interpretation.The only issue would be examiner bias as I may have created questions and answers leaning to my perspective although I realised this and tried by best to prevent it.

Results and an analysis on them will be posted when acquired.

Main task- Music video influences

One of the main influences for ideas and designs was that of the "All american rejects" hit single "move along" which featured fast cutaway editing of the lead vocalist Tyson Ritter singing stationary while each few frames begins alternating clothes. This was the main idea that sparked to our music video due to its connection to the lyrics "living my life in second hand clothes, which implies he only ever wears second hand clothes. To incorporate build on this pattern the band used we inserted the idea of alternating clothes in existing ideas for scenes except reacting the scene 2-4 times in different costumes then cutting them together such as the jump scene. Next we thought how clothes can define the image of a character so for lyrics involving specific character traits i.e. "too rich" "too poor" we dressed in both shoddy scruffy clothing with other poor associated props or dressed smart and pristine. And finally lead to the concept of money and its struggles which became one of the narratives angles to develop around.

Music video analysis- Question 4

Expand for easier use of the small text at the right hand side of the presentation.

Music video analysis- Question 2

Main task- Peer evaluation interview

This is a peer evaluation of our media project of a music video if you’ve seen the video you can skip to 3:26 where the interview on our music video takes place in this short clip, if not seen please look through our blog and take a look.

Thankyou for participating in our evaluation.

Music video analysis- Question 1

Question 1 - In what way does your media product use, develop or challenge forms and conventions of real media products?

In relation to media theories Goodwins codes and conventions to music video shown in relation to the context of comparison between our music video and other current media of the same format we have displayed that our visuals contradict the music style as the beat is carefree while the visuals are majoritively gloomy adhering to his code of music visual relations. While in a sense the code of visual style and iconography is also displayed due to the house style throughout the CD and ancillaries as well as the tv static a signature effect we use.