The male gaze theory was devised by Laura Mulvey as a feminist idea that is a concept of how media has specifically placed aspects that appear appealing for men as sexual inclinations or pleasing images and the idea that the use of these can affect an audiences anticipation to see it often used in trailers or music videos as a method of attracting male based audience a well know example of the male gaze theory in affect on a film would be the "James Bond 007" collection which was ironically know for its women in bikinis. although this is a very subjective idea as it is established on the principal that it is all men who are pulled in by such things which would not be the case.
It had big influence during the 19070's and she describes it as voyeuristic in that its for likable appeal or simply sexual. the theory was developed in 1975.
Examples in music video may be blurred lines by Robin Thicke which is a blatant use of sexual appeal aimed at men as it features top naked women posing with the artists in a sexualised manor obviously an attempt at male gaze to attract popularity especially as music videos are rarely this explicit it can be considered controversial to attempt this.
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